Rules

Short, and all of it matters.

Minimum bid
$5, in whole US dollars.
Maximum single payment
$999,999.
Increment
To pass a brand you must pay at least $1 more than it has.
Rank
Rank is total dollars spent. Ties go to whoever got here first.
Climbing
Top up any time. You pay only the difference, not the full amount again.
Screens
The top 10 take the 10 screens in the photo. Rank decides which screen.
Refunds
None. You pay, you appear. If someone outbids you, you move down — you do not get your money back.
Expiry
Nothing expires. The board never resets.
One link per brand
A URL can only hold one listing. Paying against a URL that is already on the board adds to that listing, whoever pays. Only the original submitter can change its image and copy.
What you get
A screen (top 10), a row on the board, a page of your own with a real link, and a public click count.

This is a website, not a rented billboard

Your brand appears on this page, on a photograph of Times Square. Nothing is shown on any physical screen in New York City, and we do not buy advertising time on your behalf.